Four key points of cosmetic packaging design

Four key points of cosmetic packaging design

The ultimate goal of cosmetic packaging design is to attract more customers and stimulate their desire to buy. In this era of looking at appearance, the cosmetic packaging design of high appearance will attract the attention of consumers. If a cosmetic brand wants to maximize product sales and brand effect, it must be scientific, novel, reasonable and creative. This is how we can stay invincible in the fierce market competition. Cosmetic packaging design has the following four key points.

1. Design positioning to be precise

Before cosmetic packaging design, it is necessary to accurately position cosmetics, including brand positioning, product positioning, channel positioning and consumer positioning.

First of all, it is necessary to understand the age, gender, occupation, status, hobbies, economic level, living habits, consumption psychology and aesthetic needs of target consumers; secondly, to grasp the characteristics of the product and its proportion in the market, As well as the production capacity, production scale, and management capacity of packaging manufacturers; finally, according to the different attributes, grades, sales areas and consumer objects of the goods, the elements and styles of cosmetic packaging design are determined.

2. Coordination of color use and psychological feeling

Color is the most sensitive part of human visual experience, and the emotions conveyed by color are the most direct. Different colors can bring different emotional changes to people. plays a very important role.

The color of cosmetic packaging is generally determined according to the sales target of the product. Female cosmetic packaging mostly adopts warm, soft, noble and elegant intermediate colors to reflect the elegance of women. Contrast; male cosmetic packaging often uses large color blocks such as black, dark blue, and silver to show the strength and mystery of men; children's cosmetic packaging mostly uses tender and soft colors, which are in line with the image of children.

3. Graphic design pursues fashion

Cosmetics packaging design is mainly decorated with exquisite and concise patterns, or non-realistic and abstract graphics to express product information, making it more modern, giving people rich associations, and catering to modern people's pursuit of fashion and leading fashion. psychology. At present, with the advent of the retro trend, ethnic-style cosmetic packaging has begun to lead the trend again. The graphics are mainly based on my country's traditional folk ornaments or traditional shapes, and modern fashion elements are added accordingly, so that the cosmetic packaging is full of traditional cultural connotations, but also Has a modern and smart external image.

4. Combination package packaging prevails

Combination package packaging is more affordable than buying a single product, and at the same time, with some creative packaging structures, it enhances the shelf impact of the product, making it easier for consumers to purchase and purchase as a set, and it is also conducive to expanding the sales range of the product.

It is believed that the future cosmetic packaging industry will have more real significance of the times and cultural connotations, more distinctive and more intriguing because of the multi-integration of the cosmetic packaging industry.