Multifunctional design of make-up cosmetics packaging materials gives more "humanity"

Compared with the “clear and clear” cosmetics packaging materials field five years ago, the current cosmetics packaging market shows a contest between foreign companies and private enterprises. In the field of cosmetics and packaging materials, a wave of "secondary processing" is sweeping across. Different from the mold making that is simple and difficult to highlight in the past, the "secondary processing" makeup packaging materials can be based on several mainstream plastic models, through decoration, spray coating, plating, etc. Packaging quality. We all know that cosmetic packaging materials, including lipsticks and powder boxes, are difficult to change greatly in appearance, which requires suppliers to make innovations in product exteriors. Make the product more texture. In addition to enhancing the "feel of value" to meet consumer demands, in the product's multifunctional design, some functions of "mashup" can bring consumers a "humanized" user experience. For example, at the top of traditional lip gloss, Adding a ball with massage function "can massage the skin of the lips while creating lip makeup." This design will not rule out the possibility of filling the balls with content, and will combine eye care with lip grooming. .

The mascara has a retractable soft brush at the top of the package. The original purpose was to comb the lashes that tend to clump after brushing the mascara. After many user experiences, I found that even soft brushes It is difficult to comb women's short eyelashes. On the contrary, "most users use it as an eyebrow brush." ​​It is in the multifunctional design that the user experience is always emphasized, and the cosmetic packaging materials are more and more humane. The use of materials is the key point to balance the price and quality of products. To identify this key point, technological innovation is still an important link. "To the current cosmetics market Get orders on the market, the price war is not the only magic weapon. "The" quality life "of cosmetics and packaging materials companies is mold manufacturing. High-precision molds can ensure that product quality meets international standards. In this sense, professionalism determines the" order "of packaging materials companies, while holding high precision The production molds to a certain extent ensure the "professionalism" of cosmetics packaging materials companies. Among the cosmetics packaging materials, many products need to rely on unique packaging designs to attract consumers' attention and enhance their product value. Today Packaging has changed the rigid mold manufacturing mode in the past. The currently popular "second processing" makeup packaging material mode, through decoration, spraying and inlay plating and other processes to make a variety of plastic models, has improved the value of the product to a certain extent. effect.